Photography is the most important element in online marketing. More than 80% of today’s house-hunters use the internet to research properties, and these prospective buyers rank photography as the most important tool in searching for a home online. Most Realtors take a few pictures with a point-and-click camera or smart phone camera. Unfortunately, due to their limitations, these cameras are often incapable of capturing the true nature of a property. Spacious rooms become small, dark and uninviting; windows with views become walls of white light; interior rooms are displayed with strange and unappealing angles.
Great photography can grab a buyer's interest. Bad photography can turn them away. RPM-Photo has the skill to present a property at its very best. Our goal is to ensure these spaces look as beautiful in print as they do in real life.
The benefits of professional real estate photography are numerous:
Generate Leads
Online listings with professional photography generate an average of 61% more page views than their point-and-click counterparts.
Command Higher Prices
In 2010, a brokerage called Redfin surveyed MLS systems around the U.S. and discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k to $300k asking price)these listings sold for an average of $935 more. On the high end ($1m and above)the average increase was $116,076. Listings in-between these extremes typically saw an increase of $5000-$20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer!
Impress Current Clients
High quality photography shows current clients you’re committed to the exceptional presentation of their property.
Attract New Clients
Clear and vibrant professional photography is an excellent way for an agent to showcase their marketing savvy and professionalism, and it gives them an impressive portfolio with which to attract potential clients. The is especially true in farm markets where agents typically do not use a professional photographer. The inclusion of sample photos from prior listings can be the deciding factor when competing for a listing. Seller really connect to photos and how you envision the marketing of the home.
Better Time Management
Hiring a professional relieves you of the hassle of preparing photos for the internet, MLS and print. RPM-Photo.com will efficiently shoot the house, digitally enhance and prepare the photos for several mediums, with photos for the web optimized for fast download and viewing (very important today with smart phone searches), and larger file shots suitable for print. We also offer additional services including floor plans, virtual tours and post closing shots with your client in front of the home for posting to your web page or social media.
Professional photography is a crucial component of an effective online marketing strategy. At RPM-Photo.com we offer this service at a competitive price, and quick turnaround so that your
listings get online as fast as possible. We understand the importance of Real Estate marketing, we've been in your shoes for over 25 years. We’re
here to help you sell your properties more effectively than ever before!